Ergonomics is a very creative science. The ultimate goal of this is to provide comfort to its consumer. During my graduate study semantic web was very hot Thesis subject. If there exists semantics to classify consumer goods that is accepted by a well known international standard organization like W3C, then here is a major crack in consumer comfort.
Consumers create a cyber shopping list. Providers provide quotes to the shopping list. End result consumer can save time shopping around instead business that provides service will have to shop for consumers. I think this should be the way it must work.
This is time, cost saving structure to both business and consumer.
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